Zero Ideas is a loose collective of left and right brainers providing trivial but enriching recreational opportunities. We are like Marverick off of Top-Gun, except there was only one of him- that we know of. Also, we do not have an aeroplane, we should make that clear; although in the Air Force we don't think you own your plane anyway, so there is no difference. You just fly it for them. It is a similar principle here, we don't own your fun, you just have it for yourself. Hopefully lots of it.
You sort of go on this journey with them by buying-in to the action and in a sense find your own midday, i.e. inner peace. Over the course of the many hundreds of thousands of millions etc. of levels you should become a better person by degrees and have some quality relaxation time to boot. We arrange the levels in groups according to a secret pattern so there is always lots to go at. Plus there is an extra special surprise for anyone that gets all the way to level 1 billion.